You're not alone. Making smart food choices can feel like spinning a giant wheel of chance with "green bliss via eternal salvation" as half the potential outcomes and "slow, painful death by starvation" as the other half. That is, if you bother to try to cut through the greenwashing and "creative product marketing" that contributes to the confusion in the first place.
The lower something is on Maslow's pyramidal hierarchy of human needs (food's at the very bottom) the less likely you are to discriminate over it using environmentally friendly reasoning, unless your choices are well-informed, convenient and comparable in quality and cost. Everything The Greenophobe wants them to be.
With food, it's been a gamble until now. You just don't know what's really environmentally sound and what options are just out there to rob you blind while you think you're doing something good.
Take a deep breath.
The Greenophobe's in-depth blatherings on how to eat green and eat well will slice and dice all the available, practical ways to come out on top in this culinary crusade for greenification of your diet. Start here, with what we think are the three most genius pieces of economical advice on food:
1. Don't waste food.
2. Eat lower on the food chain.
3. Buy local.